What do you do when you have a client that is willing to shake things up in his market? You embrace it, that's what you do. Our client ordered a costume for his mascot, Reliant Man. We wanted to bring him to life in a humorous/fun way. That's exactly what we did.
We spent two days on a content event in Dallas/Ft. Worth. During that time we took a lot of pictures and shot enough footage for about 30-50 videos. Here is a glance at what we'll be doing for Reliant Air Conditioning in 2017. Enjoy!
Caddo River Forest Products revived the Glenwood Sawmill, creating 136 new jobs with 200 to 300 new indirect jobs also expected in the area as a result of this project. Agency501 was needed to document the progress of the mill and to create a website for CRFP that served as a catalyst for career opportunities. View Caddo River Forest Product's website to learn more.
At the end of the day, we're consultants. Clients trust us to organize and direct their marketing efforts in a manner that is best for their business. We frequently recommend that our clients invest in well-thought out digital marketing campaigns, video production, etc., so why don't we practice what we preach? There is a long-standing joke in the industry that agencies suck at marketing themselves. Until now, we've been guilty. That's all about to change.
“Practice what you preach and beyond, and if you must, only preach what you practice.”
On any given week, we're cranking out hundreds of graphics, multiple videos, several TV spots, and various blog posts. If you spend twenty minutes in our office, your head would probably spin. We're busy, and although we have a lot on our plate, we recently committed to showcasing the work our awesome team works so hard to create.
From now on, we'll be showcasing our work via this site, our social media channels (follow us! follow us!), and through our email newsletter. Please take 30 seconds to sign up to receive our newsletter updates. We promise we'll make them interesting!
If we look a little different, it's because we recently executed a total rebrand - and we're pretty excited about it! Our logo is new and fresh, our website has been completely rebuilt, and we've revitalized our overall aesthetic. Feel free to browse around our new website, check out our changes, and stay tuned: we'll be releasing a lot of new content over the next few weeks. Give those social buttons a click while you're at it.
People are often curious about our logo. Why a welding mask? It's been an element of our brand since the very beginning. We realized that, when used as an icon, it embodies our company culture and the grit it takes to work here. It's a direct reflection of our "blue-collar approach" to marketing, meaning we roll up our sleeves and do the work that most agencies don't want to do.
We admit, our new website is missing something. Our previous homepage boldly stated that Agency501 is "up and coming" around here in Little Rock. Well, we have news for you, people. We're no longer up in coming. We're here, and we're not going anywhere.
Our Art Director, Dylan Yarbrough, flew down to Gainesville, Florida to complete a content event. He was on a mission to photograph the operations & employees of Suwannee Lumber company. The largest supplier of lumber in the southeast United States. The first evening, Dylan toured the grounds learning the process of how trees become lumber. The second day was an intense 12-hour photo-shoot, documenting the employees and products. Here are the results:
Here's a look behind the scenes during a recent work road trip to Dallas, Texas. Our production crew got behind the wheel of Booger (our pint-sized Chevy Spark that's green like a...well, you get the idea), loaded down with camera gear and bearded creatives with big ideas. We were on a serious mission to create a digital video and social media campaign for Reliant Air Conditioning.
Steve "Wildman" Wilson was the face of the Arkansas Game & Fish Commission for many years. So when it came time to rebrand Smart Auto Group, we needed someone who genuinely understood Arkansas. The "Wildman" was the perfect fit. Here is a collection of the first round of TV spots we did with him. Now doesn't that drive you Wild?
Originally built by Georgia Pacific in the 1970s, the Glenwood, Arkansas sawmill closed down years ago. Since, it has sat there, uninhabited, full of potential, and just waiting for someone to rev those blades. Recently, Caddo River Forest Products purchased the sawmill with plans to reopen it in 2017. The sawmill will employ more than 130 people in the immediate area by providing opportunity for loggers, landowners, and transportation specialists. We had the privilege of building their new website. Click here to check out the final product!
Check out these behind-the-scenes photos from our January production for Smart Auto Group. It was a cold, cloudy day spent gathering hours of footage and photos that will be used for TV spots and social media content throughout the early months of 2017.