Well-built
advertising.

The problem

A respected regional furniture brand with strong word-of-mouth but a marketing program built on panic. Promotions were thrown together days before they ran, ad spend was inconsistent, and there was no real digital presence backing the traditional media.

Our approach

• Audited the full funnel — brand, offers, media mix, and reporting — and rebuilt around a quarterly promo calendar.
• Launched paid search, Meta, and retargeting to put digital muscle behind every in-store event.
• Aligned TV, radio, and digital creative so every channel told the same story at the same time.

The problem

A multi-location flooring franchise where every store ran its own playbook — or none at all. Promotions changed by the week, TV spots didn't match in-store offers, and franchisees were spending more for worse results.

Our approach

• Built one master marketing plan with promo windows, creative, and budgets every location could plug into.
• Consolidated media buying to negotiate harder rates and eliminate duplicate spend across markets.
• Standardized in-store and ad messaging so customers got the same offer everywhere they looked.